Custom Consulting

Your STR Business Is Unique.
Your Action Plan Should Be Too.

Generic advice doesn't build profitable STR businesses. The SOAR framework starts with a deep diagnostic of your specific situation — and ends with a 90-day action plan built around your markets, your resources, and your goals.

Start With a Free Discovery Call

The Process

The SOAR Framework

Four phases that turn your data into a clear, executable action plan.

S

Situation

We start with a 57-question diagnostic survey to understand exactly where your STR business stands — your markets, operations, financials, and gaps.

O

Opportunity

Our analysis surfaces the specific opportunities hiding in your data — comp gaps, pricing leverage, automation wins, and market timing.

A

Action

You receive a prioritized 90-day action plan built specifically for your situation — not a generic template.

R

Results

Every action maps to expected outcomes with tracking metrics, so you know what's working and what to do next.

Investment

Choose Your Level

All three tiers start with the same 57-question diagnostic and end with a personalized 90-day action plan.

Essentials

Your custom 90-day action plan, built from your data.

$1,497
  • ✓ 57-question SOAR Diagnostic Survey
  • ✓ Market analysis & comp analysis for your target market
  • ✓ Personalized 90-day action plan (KNOW-DO-TRACK format)
  • ✓ Prioritized project roadmap (90+ opportunities ranked)
  • ✓ Delivered in your Assembly client portal
  • ✓ Email support during delivery
Get My Essentials Plan
Most Popular

Professional

Everything in Essentials, plus hands-on implementation support.

$2,997
  • ✓ Everything in Essentials
  • ✓ 60-minute strategy deep-dive call with J. Massey
  • ✓ Implementation support during your first 90 days
  • ✓ Priority ClarityFlow async access (voice + video Q&A)
  • ✓ Monthly check-in calls (3 months)
  • ✓ Access to updated action plan at 90-day mark
Get My Professional Plan

Enterprise

Full-service strategy and ongoing optimization for serious operators.

$5,997
  • ✓ Everything in Professional
  • ✓ Full portfolio analysis (multiple properties/markets)
  • ✓ AI automation audit and implementation roadmap
  • ✓ Quarterly strategy sessions (4 sessions/year)
  • ✓ Direct access to J. Massey's private advisory channel
  • ✓ Custom KPI dashboard + tracking system setup
Get My Enterprise Plan

First Step

Book a Free Discovery Call

25 minutes. We'll look at where your STR business is, where you want it to go, and whether SOAR consulting is the right fit. No pressure, no pitch — just a clear picture.